CRUX /krəks/:
THE DECISIVE OR MOST
IMPORTANT POINT AT ISSUE
CRUX is an independent à
la carte to full service production & creative
studio based in New York.
We collaborate with agencies, artists, brands,
and photographers,
working creatively and logistically to cut to the crux and bring concepts to life.
Video production
Event production
Wheatpaste campaigns
Operations managment
Rollout planning
Concept development
Brand storytelling
Casting
Crew assembly
Shot list managment
Negotiation
Travel coordination
Fitting managment
Location scouting
Equipment sourcing
Behind-the-scenes capture
Retouching & grading
Visual treatment
Asset delivery
WE ARE VERSATILE, CLEAR, AND COMMITTED
TO CRAFT.
TO CRAFT.
SHAPESHIFTERS
c CRUX is fluid by design—resourceful and
agile, adaptable to any role the vision demands,
and always in service of something real.
c CRUX is fluid by design—resourceful and
agile, adaptable to any role the vision demands,
and always in service of something real.
PRAGMATISTS
r CRUX is strategic and organized, focused on
executing with accuracy and efficiency.
r CRUX is strategic and organized, focused on
executing with accuracy and efficiency.
WORLD BUILDERS
u CRUX starts at the center, distilling concept
into form and constructing your world
with meaning, material, and memory.
u CRUX starts at the center, distilling concept
into form and constructing your world
with meaning, material, and memory.